Crown has always been proactive in supporting the communities in which it operates. We recognise the positive impact we can have on social outcomes and have cultivated our approach over many years through community partnerships, sponsorships and creating employee volunteering opportunities.
A major long-term initiative to structure and shape our community contribution well into the future was the establishment of the Crown Resorts Foundation, announced in September 2013. Where relevant, it will formalise Crown’s community involvement program and aggregate the range of community initiatives already being undertaken across our Australian resorts.
We are proud of the partnerships with leading charities and community services organisations we maintain. These partnerships include Reconciliation Australia, Mission Australia and United Voice (NSW Branch). Some community partnerships will now be overseen by the Crown Resorts Foundation, including those with the
National Centre for Indigenous Excellence (NCIE), The Salvation Army and the Father Bob Maguire Foundation.
Crown continues to host and support many events that promote and fundraise for charitable organisations. In 2014 this included providing Crown’s corporate entertainment facilities at the Formula 1 Australian Grand Prix Paddock to a fundraising arm of the Cancer Council. As well, the Crown Resorts Autumn Ladies Luncheon, held in Sydney in April, raised funds to support the White Ribbon Foundation, an organisation dedicated to raising awareness of domestic violence against women.
This year, Crown also utilised some of its sporting sponsorships to help raise the profile of significant community campaigns. One example was the National Rugby League Close the Gap round, where Crown joined with its sponsored South Sydney Rabbitohs team to promote KARI Aboriginal Resources, Australia’s largest accredited Aboriginal children’s service. Crown donated its South Sydney Rabbitoh’s front-of-jersey position to KARI Aboriginal Resources for the game, to help raise awareness of its foster care programs.
Crown Melbourne’s Community Support
Crown Melbourne has continued its significant investment in community initiatives through corporate sponsorships and generous financial contributions. Use of Crown facilities, employee time and donated Crown Melbourne packages are other ways we continue to support a broad range of community activities and charities.
Crown Melbourne is a long-term premium partner of the Victoria Police Blue Ribbon Foundation, sponsoring Blue Ribbon Day since its inception in 1999 and hosting the annual Blue Ribbon Ball at the Palladium. In recognition of this generous and sustained support, Crown was awarded the Foundation’s highest honour, the 2014 Frank Green Memorial Award.
Major continuing event sponsorships for the year included Starry Starry Night for the Alannah & Madeline Foundation, the Ronald McDonald House Charities Ball, the My Room Ball for the Children’s Cancer Centre Foundation at the Royal Children’s Hospital Melbourne, the Reach Ball and Breakfast for Reach, the Robert Allenby Gala Dinner for Challenge, Fashion Aid for HeartKids Australia, the L’Oreal Fashion Lunch for the Royal Children’s Hospital Foundation, the Think Pink Foundation’s 2014 Masquerade Ball and the Royal Children’s Hospital Neonatal Unit’s Celebration of Life.
In addition, Crown supported the Epworth Medical Foundation Dinner, the Financial Markets Foundation Gala Ball, the Susan Alberti Charitable Foundation Gala Ball and the Fight Cancer Foundation Red Ball through major event sponsorships.
Many of our employees enthusiastically volunteer their time and give personal donations and the Staff Club is active in encouraging and coordinating participation in many charitable initiatives. Some of these included the Red Cross Typhoon Haiyan Appeal (matched dollar-for-dollar by the Crown Resorts Foundation), Australia’s Biggest Morning Tea for the Cancer Council, the Royal Children’s Hospital Good Friday Appeal, The Salvation Army Red Shield Appeal (plus a $10,000 donation to Melbourne’s appeal by the Crown Resorts Foundation), the Royal Children’s Hospital Kids Day Out, the Salvos in the City Christmas Appeal (also supported by the Crown Resorts Foundation), The Salvation Army K-Mart Wishing Tree, Around the Bay in a Day for the Smith Family, as well as for HeartKids and Ballarat Zoo. Every year, Crown chefs prepare festive meals for delivery by dedicated Crown employees on Christmas morning. This supports the work by Open Family and Whitelion in ensuring many people enjoy a special meal on Christmas Day.
Crown Perth’s Community Support
Crown Perth continues to be proud of the funding contributions and assistance it provides to many worthwhile causes across the community. We also provide ongoing support to a large number of community activities and charities through the use of Crown venues, the provision of auction items and employee time.
The Telethon Mega Bingo was held for the last time at the Dome, attended by more than 5,500 people and raising $90,000 for Telethon. Crown Perth continued its major support of Telethon by pledging $2 million in support of the child health services that benefit from Western Australia’s largest fundraising initiative.
Crown Perth also supported the ‘Tour De Crawf’ breast cancer awareness and fundraising initiative in which Australian Football League legend Shane Crawford cycled from Melbourne to Perth. Raising more than $1.32 million for the Breast Cancer Network Australia, the end of the ride was televised live for The Footy Show and broadcast from Crown Theatre Perth.
Our long-standing support of Foodbank WA continued in 2014 with daily soup donation, financial support and staff donations. A Crown Perth executive chef also volunteered their time for a mobile soup kitchen during Homeless Persons Week. Crown Perth has donated more than 175,000 litres of soup to Foodbank WA since 1999, which is distributed to over 600 charitable organisations and schools.
Crown Perth turned pink during October for Breast Cancer month and in 2013 we hosted a charity Pink Poker Tournament, which raised more than $40,000. Crown Perth continued to host some of Western Australia’s major fundraising events during the year, including Styleaid for the WA AIDS Council, the Boobalicious Ball for Breast Cancer Care WA, the Op Shop Ball for Anglicare, the Night of Nights Ball for Youth Focus and the Ronald McDonald House Charities Ball.
Many of Crown Perth’s employees provide support through workplace giving and personal donations. The Salvation Army Red Shield Appeal, the CEO Sleepout for St Vincent De Paul and the Anglicare Winter Appeal, which has been a 15 year partnership, are some of the initiatives that staff have supported during the year. In addition, there was the Red Cross Typhoon Haiyan Appeal (matched dollar-for-dollar by the Crown Resorts Foundation) and an appeal by The Salvation Army for those affected by the Perth Hills bushfires in January 2014. Crown Perth, through the Crown Resorts Foundation, made a separate donation of $30,000 to this cause.
Volunteering also plays a big part in Crown Perth employee support. The Hotel Sales team volunteered for the Make a Meal program at Ronald McDonald House and cooked meals for the children and their families. Also, as part of leadership and development team building, employees physically built brand new bicycles for both Ronald McDonald House Charities and The Salvation Army.